Think Different. Grow Different.
Divergent Digital is a performance marketing agency that connects strategy, brand, marketing, technology, and sales into one growth plan, then brings the team to build it, run it, and keep improving it. Built for healthcare organizations and ambitious businesses ready to grow.
Single-site providers, multi-location care groups, and behavioral health organizations.
Deployed across Google Search, paid social, and local demand capture without ad-spend percentage fees.
Tracked against qualified inquiries, admissions, and closed business where client data is connected.
Driven by connecting positioning, search, paid media, referral outreach, and intake follow-through.
Agency-reported figures. Past performance does not guarantee future results. These figures describe different measures and should not be used to calculate a combined return.
Most organizations buy marketing in pieces: an SEO vendor, an ad agency, a web developer, a separate reporting tool. Divergent replaces that patchwork with integrated performance marketing: one plan, one team, and one set of numbers everyone works from.
Disconnected vendors, conflicting spreadsheets, finger-pointing between ad traffic and intake teams, and retainers billed whether results move or not.
One 90-day growth plan connecting positioning, search, paid media, website conversion, referral outreach, and admissions follow-through.
One plan. One team. One set of numbers from first search to signed admission.
Your growth plan determines the work. We connect the marketing services you need, from positioning and creative to SEO, paid media, websites, and measurement.
Understand your market, sharpen your positioning, and decide where growth should come from. Set clear priorities for the work ahead.
Bring brand, creative, SEO and AI search, Google and Meta ads, websites, and referral development together around the same business goals.
Equip sales and admissions teams, improve workflows, and connect reporting and call tracking to the opportunities and results that matter.
Because your brand, marketing, website, referral relationships, and sales process all influence growth. We connect them through one clear plan, bring the team to build it, run it, and keep improving it.
See how we work
Your goals shape the plan. Every discipline works toward the same priorities, with clear owners and responsibilities.
Strategy stays connected to creative, campaigns, websites, and sales support. The plan carries through into the work.
See what we’re doing, what is changing, and what comes next. We review progress with you and adjust the work together.
Connect marketing, referrals, sales or admissions, and reporting so leadership can see where growth is happening and where opportunities are being lost.
We agree on targets and report progress using the data available. Search positions, lead volume, and admissions are not guaranteed.
Which channels bring people who fit your services?
Align search terms, ad targeting, location pages, and referral outreach with your clinical criteria, payer mix, and available capacity.
How quickly does your team respond, and which inquiries still need attention?
Track call answer rates, speed-to-lead, missed inquiries, and CRM handoffs so qualified families and referrals never stall.
How many qualified inquiries become admissions, appointments, or starts of care?
Support intake coordinators and referral liaisons with clear messaging, automated follow-up, and streamlined admission workflows.
What does an inquiry or admission cost, and where should the next dollar go?
Connect campaign spend to real downstream outcomes so budget shifts toward the channels and locations generating admissions.
Clear fees. Practical recommendations. A team that earns your business every month. We don’t charge a percentage of your ad spend or start billing before we have the access needed to do the work.
We work with senior care, skilled nursing, behavioral health, addiction treatment, home care, ABA therapy, pharmacy, and other service businesses—connecting marketing directly into the clinical EHRs, call tracking, and CRM platforms your teams use every day.
See who we help
Direct answers on how our integrated performance marketing model, team structure, and engagement terms work in practice.
Build My Growth PlanDivergent Digital (/divergent) is a performance marketing agency. We connect strategy, brand, SEO, paid media, websites, intake, and reporting into one growth plan for healthcare organizations, including senior care, behavioral health, addiction treatment, and ABA providers, and for ambitious businesses beyond healthcare.
A performance marketing agency plans and runs marketing against measurable business results, such as inquiries, admissions, appointments, and revenue, rather than impressions or activity. At Divergent, that means one plan connecting search, ads, website, referrals, and sales follow-up, with reporting that shows which efforts bring in business.
No. Healthcare is where we have the deepest experience: senior care, skilled nursing, behavioral health, addiction treatment, home care, ABA, and pharmacy. We bring the same approach to other businesses that depend on local demand, customer trust, and sales follow-through.
We never charge a percentage of ad spend and don’t start billing until we have the access needed to do the work. One connected team owns the plan, and we review progress with you every month.
Tell us what you are trying to grow and what is getting in the way. We’ll reply to arrange a 10-minute introductory call.